Product Manager OEM

Position Title: Product Management OEM

Location: Mohali/Bangalore

Description:

The Product Manager – OEM will lead AVASO’s strategic initiatives to build and grow partnerships with global OEMs, including workstation providers (Dell, HP, Lenovo) and enterprise-class solution providers such as Cisco. This role is also responsible for driving product marketing strategies and executing OEM go-to-market initiatives. Leveraging AVASO’s proprietary BOLT LNQ platform, the Product Manager will focus on enabling direct buying models and, where necessary, developing channel reseller agreements through distribution partners. This role is central to enhancing AVASO’s global procurement capabilities, expanding market presence, and delivering cohesive product and marketing strategies aligned with OEM solutions.

Responsibilities:

1. OEM Partnership & Vendor Management

• Lead the development of strategic OEM partnerships with global leaders such as Dell, HP, Lenovo, Cisco, and others.
• Serve as the primary liaison for OEMs and vendors, fostering strong, long-term relationships and ensuring alignment with AVASO’s business goals.
• Identify and negotiate direct buying agreements for EUC, networking, and enterprise-class solutions.
• Establish alternate procurement models through distribution partners when direct OEM engagement is not feasible.
• Build and maintain a global roadmap for OEM and vendor engagement, driving consistency and scalability across regions.

2. Product Marketing & Go-to-Market (GTM) Execution

• Lead the development and execution of product marketing strategies in alignment with AVASO’s offerings and OEM capabilities.
• Define product positioning, messaging, and value propositions to support sales and market expansion.
• Drive joint go-to-market initiatives with OEMs and distribution partners, including co-branded campaigns and targeted outreach.
• Collaborate with sales, marketing, and procurement teams to ensure cohesive execution of GTM strategies across markets and verticals.
• Conduct ongoing market research to align product offerings with customer needs and industry trends.

3. Operational Enablement & Cross-functional Collaboration

• Leverage AVASO’s proprietary BOLT LNQ platform to showcase capabilities, drive OEM engagement, and streamline procurement operations.
• Align closely with internal teams, including SCM, GSO, and Marketing, to integrate partner strategies into business planning and execution.
• Facilitate smooth knowledge and file transfers to the Partner Management Team (PMT), ensuring data continuity and operational efficiency.

4. Negotiation, Compliance & Performance Management

• Lead contract negotiations with OEMs and distributors, securing favourable terms and ensuring legal and operational compliance.
• Monitor adherence to contractual obligations, proactively resolving conflicts or inefficiencies.
• Define and track KPIs to measure the performance of OEM partnerships, product marketing campaigns, and vendor relationships.
• Prepare detailed reports and presentations for leadership, highlighting outcomes, insights, and areas for improvement.

5. Continuous Improvement & Innovation

• Identify gaps and inefficiencies in partner and product marketing practices, recommending actionable improvements.
• Stay informed on emerging technologies, market dynamics, and industry best practices to maintain AVASO’s competitive edge.

Qualifications and Skills:

Education:

• Bachelor’s degree in Business Administration, Supply Chain Management, Marketing, or related field (MBA preferred).

Experience:

• 7+ years in OEM/vendor management, product marketing, or related functions.
• Proven track record in establishing OEM agreements and managing channel partnerships with major players like Cisco, Dell, and HP.
• Experience in workstation and networking procurement and OEM-integrated marketing campaigns.

Skills:

• Strong expertise in vendor negotiations, OEM strategy, and contractual agreements.
• Proficiency in leveraging platforms like BOLT LNQ for OEM engagement and product marketing.
• Deep understanding of GTM strategies, messaging, and campaign execution.
• Exceptional communication, analytical, and relationship-building skills.

Performance Goals:

1. Establish direct OEM partnerships with Dell, HP, Lenovo, and Cisco within 6 months.
2. Launch product marketing initiatives and GTM campaigns for OEM-integrated solutions within 3 months.
3. Develop alternate procurement models via distribution partners when direct setups are not feasible.
4. Optimize procurement costs and streamline supply chains for both workstations and enterprise-class solutions globally.
5. Leverage BOLT LNQ to highlight AVASO’s capabilities and secure OEM buy-in.
6. Optimize procurement costs and streamline global supply chains.
7. Deliver measurable business value by aligning partnerships, product marketing, and GTM strategies with AVASO’s business goals.